SEO - is short for search engine optimization or search engine optimizer, which translates as "search engine optimization" or "search engine optimizer." The decision to order the SEO - this is a very important step. Search Engine Optimization helps to improve your site and save time, but you run the risk of harm the site and its reputation. Be sure to analyze all the potential benefits and possible risks of bad search engine optimization. Many SEOs and other agencies and consultants provide useful services to owners of sites, including those listed below.
Analysis of the content or structure of your site.
Technical advice on website development, for example, hosting, redirects, pages with error messages, JavaScript use.
Create content.
Campaign management for online business development.
Keyword analysis.
Education in the field of search engine optimization.
Advice on specific markets and regions.
Next to the usual Google search results and often paid links, designated inscription "Advertising". Advertising on Google does not affect the position of the site in search results. Google does not charge for inclusion of sites in the search results for their demonstration at a certain position. Free resources such as Search Console, the official blog of the Webmaster Center and our forums contain a wealth of information about how to optimize your site for organic search.
Before choosing an SEO, it is useful to expand their knowledge and become familiar with how to construct these systems. We recommend starting with the following materials:
Guide Google Webmaster
Google 101. How Google crawls the web, indexes and serves results
If you want to take advantage of search engine optimization, the sooner you do it, the better. Optimal time - when you want to change the design or create a new site. So you and your search engine optimizer will be able to provide a complete site compatible with search engines. However, a good search engine optimizer can also improve an existing site.
SEOs useful to ask the following questions.
Can he give you examples of your previous work and share some success stories?
Compliance by the optimizer Google guidelines for webmasters?
Offers Did he have any online marketing services or advice to complement your organic search business?
What are the results and in what time frame to expect to receive the optimizer? How do you measure your success?
What experience does the optimizer in your field?
if he has worked in your country (city)?
Does he have experience in developing international sites?
What are the main methods used by the optimizer?
How long has he been working in this industry?
How will you communicate with you? Will you share with me all the changes on the site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide its clients with valuable services, some dishonest companies have spoiled the reputation of this activity by taking overly aggressive marketing efforts and their attempts to manipulate search results unlawful means. Practices that violate our guidelines may result in negative consequences for the position of your site in Google search results, and even remove it from our index. It is necessary to take into account the factors listed below.
A common phishing technique - the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often owned by the SEO who claims to be working on behalf of the client. But if the client relationship sours, search engine optimizer can change call forwarding so that users can point the domain to a different site, or even to a competitor's domain. When this happens, it turns out that the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice - placement of doorways on the client's site, loaded with keywords. Search engine optimizer promises that in this way will increase the number of searches, allowing to find the page. This is inherently false since individual pages are rarely relevant for a wide range of keywords. But this trick is not limited to: those pages often contain hidden links to other clients search engine optimizer. Such doorway pages drain away the link popularity and generate traffic on the site the SEO and its other clients, which may include sites with unsavory or illegal content.
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