Why do we need knowledge in business?

Day after day, year after year the entrepreneur is on his way to the expansion of business, experience, getting skills. Why did he have additional knowledge? Why did he have to learn something? Such questions often hear from my clients who invite me to advise in moments of complete crisis, when things are going in the company of "no ice". The more in touch with the owners of such business, the greater the rooting of the opinion that the lack of basic knowledge - the cause of all illnesses business.

If a person says that he knows everything, he gives himself away: it is impossible to know everything, even in his narrow niche. Every day brings some news regularly and rapidly changing customer demand, growing global economy that dictates the necessary changes. Stopped - lost profit.

A case from my practice: a rapidly developing company providing services of site building and promotion of sites on the Internet. Target customers - almost all sensible companies who are interested in Internet audience of consumers. That is, only manage, turn, provides services. Sales Department professional, well-built. Marketing in the company put on the wide track: the company knows she trusted her a solid piece of the market IT- services. But the company has slowly and surely goes to the bottom. Why? Solid revenues does not guarantee the prosperity of the company. Guide lacks basic economic knowledge, skills, reduce distribution costs. As in the old school puzzle - from the pipe A enters the water in the pool, go into the pipe b ... Money is flowing through your fingers, the company is on the verge of bankruptcy.

Another example. Sales of children's knitwear wholesale and retail. Supervises by businesswoman with incomplete higher education in construction. Among the top managers no merchant or economist, accounting outsourcing. Company losses raise questions about the right to take the course, motivated to find solutions. I was invited to advise, for a deep revision of the business.

In the first and second case, at the heart of the crisis is the same reason: the lack of basic knowledge in the field of business. Any business is based on three "pillars" - built up business processes, training and competent marketing team. This triangle big profits can not be one-sided: all three parts are complementary and linked together.

In the age of internet opportunities to obtain the necessary knowledge - a matter of will and time. Learning to count their own profit, learn to sell a lot of learning to reduce distribution costs - the holy of holes of any business. Comfortable and big sales, gentlemen entrepreneurs. Treat! I will help in these matters.

Jeanne Privatization marketing business coach with years of experience in sales

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